Gobbledy

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Gobbledy

Weekly language about the language of software marketing. One VP of Marketing called it "not boring!" (Thanks?) Another reader wrote it's "A must-read for marketing nerds." I think he meant "nerds" in a nice way. New column every Wednesday.

By Jared Blank · Launched 2 months ago
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Episode 1: Joanna Wiebe from CopyhackersListen now (33 min) | Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about…
May 6
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It's Time To Do Something about Software Marketing GrammarAnd that "something" is to "have singular verbs go with singular nouns" and some other basic grammar rules
May 4
1
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On Being Out of the Box And actionably being out of the box.
May 11
3
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An Archipelago the Size of Indonesia!Cute Isn't What Early-Stage Companies Should Aim For
Apr 27
3
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Most popular

On Being Out of the Box
3
Comment4
A Story about Positioning: Selling the Brownie, Not the Recipe
3
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"I’m Going to Take Full Responsibility…But I Can’t Take Responsibility for Everything"
3
Comment1
An Archipelago the Size of Indonesia!
3
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It's Time To Do Something about Software Marketing Grammar
1
Comment5
Stupid Google, with your commercial that made me cry
2
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See all popular
NewCommunity
A Story about Positioning: Selling the Brownie, Not the RecipeHow Warby Parker took a pretty crappy recipe and baked a really good brownie...
Apr 20
3
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"I’m Going to Take Full Responsibility…But I Can’t Take Responsibility for Everything"A quick guide to taking full responsibility, except for what you're not responsible for, which is probably everything.
Apr 13
3
Comment1
The Confusing Thing about Confusing ThingsMaybe don't tell prospects your product is confusing...and stop reading 'Play Bigger'
Apr 6
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Stupid Google, with your commercial that made me cryHuh - I always thought all software marketing had to be terrible. Weird.
Mar 30
2
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SaaS Marketers Should Steal This Company’s HomepageAnd it’s not even from a SaaS company
Mar 24
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Wow, Customer Data Platforms, You’ve Sure Come Up with a Unique Way to Visualize What You DoThe 8-headed Gobbledy of the Octopus Graphic
Mar 24
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The Subtle Art of Not Having Any Idea How to Market a Content Management SystemEvery software company has a website. Just about every software company’s website is terrible. Terrible at helping someone who is in the market to buy a…
Mar 24
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Gobbledy, The Language of Software MarketingYour 6th grade English teacher would be so sad...
Mar 24
1
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See all

Most popular

On Being Out of the Box
3
Comment4
A Story about Positioning: Selling the Brownie, Not the Recipe
3
Comment
"I’m Going to Take Full Responsibility…But I Can’t Take Responsibility for Everything"
3
Comment1
An Archipelago the Size of Indonesia!
3
Comment
It's Time To Do Something about Software Marketing Grammar
1
Comment5
Stupid Google, with your commercial that made me cry
2
Comment
See all popular
Gobbledy

Gobbledy

Weekly language about the language of software marketing. One VP of Marketing called it "not boring!" (Thanks?) Another reader wrote it's "A must-read for marketing nerds." I think he meant "nerds" in a nice way. New column every Wednesday.
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I Might Be Wrong
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Slow Boring
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Margins by Ranjan Roy and Can Duruk
Margins by Ranjan Roy and Can Duruk
Margins

Gobbledy

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