Gobbledy

Episode 1: Joanna Wiebe from Copyhackers Listen now (33 min) | Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about…

May 6

And that "something" is to "have singular verbs go with singular nouns" and some other basic grammar rules

May 4

And actionably being out of the box.

May 11

Cute Isn't What Early-Stage Companies Should Aim For

Apr 27

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How Warby Parker took a pretty crappy recipe and baked a really good brownie...

Apr 20

A quick guide to taking full responsibility, except for what you're not responsible for, which is probably everything.

Apr 13

Maybe don't tell prospects your product is confusing...and stop reading 'Play Bigger'

Apr 6

Huh - I always thought all software marketing had to be terrible. Weird.

Mar 30

And it’s not even from a SaaS company

Mar 24

The 8-headed Gobbledy of the Octopus Graphic

Mar 24

Every software company has a website. Just about every software company’s website is terrible. Terrible at helping someone who is in the market to buy a…

Mar 24

Your 6th grade English teacher would be so sad...

Mar 24

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Gobbledy

Weekly language about the language of software marketing. One VP of Marketing called it "not boring!" (Thanks?) Another reader wrote it's "A must-read for marketing nerds." I think he meant "nerds" in a nice way. New column every Wednesday.

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