You should be thinking about crisis communications even if your boss isn't going to a concert

Tech companies don't usually think about crisis communications as part of their PR plan, but when a crisis hits, they wish they had thought about it.

Today on the show, I speak with Melissa Golden, EVP at Weber Shandwick, about how companies should think about their crisis communications strategy, how it's part of a bigger reputation strategy, and why that planning should happen way before you ever talk to a PR agency about placing articles in the media.

And yes, we talk about what to do if your CEO is caught doing something they probably should not have been doing. There's a plan for that...