8 Comments
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Matt G.'s avatar

One obvious sign of an awkward rebrand is when you have to coach people how to pronounce your new name in the press release announcing the rebrand. More awkward still when the new name is pronounced exactly the same as the original name.

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Jared Blank's avatar

"they'll love it, it's different but exactly the same!"

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Gabbi's avatar

I can't tell anyone at work that my favorite marketing newsletter is Gobbledy, because then they'll open your latest article to check it out and read the first section to get a feel for the content only to find 2178 characters of writing that are just the setup for a poop joke.

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Jared Blank's avatar

I'm sure there's SOMEONE at work (besides you!) who would appreciate that???? C'mon! It was absolutely a 2,178 character trolling where the payoff was a poop joke (hm, when you put it like that...)

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Gary Schnierow's avatar

Yes, Aberdeen CIO, if your name has no vowels, be prepared for some difficult high school years, even in 2025.

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Jared Blank's avatar

But it has a vowel at the beginning. abrdn

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Gary Schnierow's avatar

Did you read the journal report or just the abstract?

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Jared Blank's avatar

This was a weird coincidence - I saw that journal article a couple of weeks ago and wrote it up a few days ago. Just a coincidence the WSJ also wrote it up today. Or they got my login and stole it from me. That makes more sense.

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