Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about convincing the leadership team why copy matters, and why less is more. Except when more is more.
Episode 1: Joanna Wiebe from Copyhackers
Episode 1: Joanna Wiebe from Copyhackers
Episode 1: Joanna Wiebe from Copyhackers
Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a consultant, Joanna deals with the same challenges CMOs do about convincing the leadership team why copy matters, and why less is more. Except when more is more.