The moral of this week’s post seems to be: If your product isn’t related to poo, then don’t talk about poo in your marketing. And if your product IS related to poo, then still don’t talk about poo in your marketing.
A) Nice use of the word "commode." It was a classy touch in an otherwise, what's a good word, less polished article. My grandmother used to use it (the word, but also the hardware, I suppose). She was a devout Methodist (and likely highly anti-Catholic) and I think she thought it was classless to use the word "toilet" or, God forbid, "crapper." Which brings me to my next point.
B) I don't think I could live without the Cologuard commercials. I can't imagine the "ad wizards" who had to pitch this to a bunch of corporate types. Also, my entire education on advertising comes from this article and Mad Men, so I assume people still "pitch" ideas to other people who look skeptically at them until some very dashing man tells them how wrong they are and how crapping into a box is somehow liberating and revolutionary. I've also commented on the Indeed ad for "crap box opener," and what that might entail. And I think you have your next blog entry. You're welcome.
The moral of this week’s post seems to be: If your product isn’t related to poo, then don’t talk about poo in your marketing. And if your product IS related to poo, then still don’t talk about poo in your marketing.
And I think this is very sound advice.
really only one question: do I want to click on the link?
A) Nice use of the word "commode." It was a classy touch in an otherwise, what's a good word, less polished article. My grandmother used to use it (the word, but also the hardware, I suppose). She was a devout Methodist (and likely highly anti-Catholic) and I think she thought it was classless to use the word "toilet" or, God forbid, "crapper." Which brings me to my next point.
B) I don't think I could live without the Cologuard commercials. I can't imagine the "ad wizards" who had to pitch this to a bunch of corporate types. Also, my entire education on advertising comes from this article and Mad Men, so I assume people still "pitch" ideas to other people who look skeptically at them until some very dashing man tells them how wrong they are and how crapping into a box is somehow liberating and revolutionary. I've also commented on the Indeed ad for "crap box opener," and what that might entail. And I think you have your next blog entry. You're welcome.