10 Comments

I would watch a full length sitcom of Mohawk Chevrolet. It's so good and I LOVE Grace.

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How has someone not hired her away yet?????

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That Bolshevism ad sure didn’t age well, but I think it’s a decent piece of marketing. It makes a strong argument (your employees hate you, our towels are higher quality AND less expensive than the competition). And it’s got an attention-grabbing image (shifty guy with pencil stache looking menacing and/or constipated). Maybe vilifying an entire nation and stoking fears of immigrants isn’t the best way to sell your paper products, but then again, Charmin has been using annoying, cartoon bears to hawk toilet paper for a generation. So, I don’t know.

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It's amazing that they just took it to the extreme --- like if the Charmin bears were like, "if your butt isn't clean then the Mexicans will take our jobs."

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Haha. Yeah. That’s probably a more apt comparison. I’d love to know what other ideas they nixxed before settling on racist innuendo.

I wonder whether people were scandalized when they saw that ad back in the days. Or maybe not? My mom says her parents used to let her take the subway to school by herself when she was 8. And they were definitely not Bolsheviks.

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It's 2024, I can't tell if paper towels making people Communist is a positive or a negative.

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I think it's just nice to have options. Maybe the paper towels make you Communist, maybe they don't.

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I actually watched (!) and loved those Mohawk videos! Brilliant.

And what about the poop on the streets? Also yes?

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Most people don't know it, but there's no dog poop in our streets - it's actually rat poop.

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Too big. Must be ROUS poop.

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