What a treat to find this today! Thank you for featuring Traackr -- the team (one of which is actual a DJ) appreciates the kind words very much. As a writer at heart, this means even more!
1. BROETRY--we can thank the copy bros for this. I've been writing copy for 9+ years and when I first started learning copy, all the "legends of direct response copy" would teach the same things that the bros on LinkedIn are now doing. It's sadly been around for a long time--it's just now flooding LinkedIn.
2. "I promise you CEOs put your own success and happiness above our own." Lulz. I'm sure they had Jeff Bezos, Elon Musk, and Jack Dorsey in mind when they said this. Plus, if that were true, why is this CEO hiring a Chief of Staff at an EA level salary?
3. The logo bar on SaaS websites--I actually tested this with a client last year where the logo bar was further down the page, and we moved it up right below the hero image. We saw a ~3% lift at significance! I do agree that having case studies and proof all throughout the homepage instead of in one section or one page is more effective. A lot of SaaS clients I work like to shove all their proof away instead of making it front and center.
Amazing stuff, Jared! Looking forward to more emails. 👌🏽
1. BROETRY--we can thank the copy bros for this. I've been writing copy for 9+ years and when I first started learning copy, all the "legends of direct response copy" would teach the same things that the bros on LinkedIn are now doing. It's sadly been around for a long time--it's just now flooding LinkedIn.
2. "I promise you CEOs put your own success and happiness above our own." Lulz. I'm sure they had Jeff Bezos, Elon Musk, and Jack Dorsey in mind when they said this. Plus, if that were true, why is this CEO hiring a Chief of Staff at an EA level salary?
3. The logo bar on SaaS websites--I actually tested this with a client last year where the logo bar was further down the page, and we moved it up right below the hero image. We saw a ~3% lift at significance! I do agree that having case studies and proof all throughout the homepage instead of in one section or one page is more effective. A lot of SaaS clients I work like to shove all their proof away instead of making it front and center.
Amazing stuff, Jared! Looking forward to more emails. 👌🏽
What a treat to find this today! Thank you for featuring Traackr -- the team (one of which is actual a DJ) appreciates the kind words very much. As a writer at heart, this means even more!
Apology accepted
1. BROETRY--we can thank the copy bros for this. I've been writing copy for 9+ years and when I first started learning copy, all the "legends of direct response copy" would teach the same things that the bros on LinkedIn are now doing. It's sadly been around for a long time--it's just now flooding LinkedIn.
2. "I promise you CEOs put your own success and happiness above our own." Lulz. I'm sure they had Jeff Bezos, Elon Musk, and Jack Dorsey in mind when they said this. Plus, if that were true, why is this CEO hiring a Chief of Staff at an EA level salary?
3. The logo bar on SaaS websites--I actually tested this with a client last year where the logo bar was further down the page, and we moved it up right below the hero image. We saw a ~3% lift at significance! I do agree that having case studies and proof all throughout the homepage instead of in one section or one page is more effective. A lot of SaaS clients I work like to shove all their proof away instead of making it front and center.
Amazing stuff, Jared! Looking forward to more emails. 👌🏽
1. BROETRY--we can thank the copy bros for this. I've been writing copy for 9+ years and when I first started learning copy, all the "legends of direct response copy" would teach the same things that the bros on LinkedIn are now doing. It's sadly been around for a long time--it's just now flooding LinkedIn.
2. "I promise you CEOs put your own success and happiness above our own." Lulz. I'm sure they had Jeff Bezos, Elon Musk, and Jack Dorsey in mind when they said this. Plus, if that were true, why is this CEO hiring a Chief of Staff at an EA level salary?
3. The logo bar on SaaS websites--I actually tested this with a client last year where the logo bar was further down the page, and we moved it up right below the hero image. We saw a ~3% lift at significance! I do agree that having case studies and proof all throughout the homepage instead of in one section or one page is more effective. A lot of SaaS clients I work like to shove all their proof away instead of making it front and center.
Amazing stuff, Jared! Looking forward to more emails. 👌🏽
Love the idea of moving the logo bar to the top. Glad to have you part of the community :)