Thank you for featuring those Airbnb ads! I absolutely adore them. They came on TV the other day and I said to my husband how refreshingly GOOD they are. Like, so simple but so right, you know? As someone who has traveled a lot and stayed in an Airbnb, those are the main actual reasons why Airbnbs are better for (some) trips! Like you said, it's rare that brands actually make ads about the real reasons their actual customers choose their products.
I also think the art style is gorgeous, and I even strangely got goosebumps and a lump in my throat watching them. I think there's something really human about the couple dancing with the Eiffel Tower in the background and watching the fireworks, and the four friends celebrating a birthday together. Like, they feel like real people and not just stock characters. It reminds me of romantic moments on my travels with my husband, and of really fun celebrations I've had while traveling with friends.
Also, notice the four friends are paired off into same sex couples (note the body language and who they hug/put their arms around) - which is a possibly a beautiful subtle bit of LGBT representation?
Also, they've done a wonderful job of creating a sense of place in only a few seconds. Note - the hotel rooms are generic and could be anywhere, but when it switches to the Airbnb it's instantly clear where they are. The couple are definitely in Paris, whereas the friends are in Mexico (or at least, somewhere in Latin America).
That's another selling point that they are communicating in these ads. A hotel can be cookie-cutter and bland and could be the same anywhere, and it doesn't give you the cultural immersion experience that staying in a home on Airbnb would give. I like how that's not even stated in the copy, but it's baked into the art style in that magical transition moment.
As always, I love your newsletter and I look forward to reading it every week!
Loved it. And the Pizza Hut pizza was glatt kosher ? At those prices - it should be.
For some people Pizza Hut tastes better at Carbone Privato.
There are 3 stages (maybe more - but I see 3 major stages) of startup messaging neurodegeneration.
I'm using a real case here but I'm not revealing peoples names to protect the innocent
1. Stage 1 - We bring great sponsors to your research site. You do the research, we make the process pain-free and fast.
2. Stage 2 - After raising $1M preseed: "We are Salesforce for research sites"
3. Stage 3 - 1 month after the raise: "I don't believe in digital therapeutics". (Neither do I but I'm wondering how that helps the startup sign up more customers but dissing potential customers that raised $10BN in the past 3 years)
I can imagine how much the club director hates his rich, tasteless and obnoxious clientele, so I think she showed tremendous self restraint by not naming the person who plunked down $40k + whatever the cost of the meal was for a Pizza Hut-like pizza.
Hey Jared,
Thank you for featuring those Airbnb ads! I absolutely adore them. They came on TV the other day and I said to my husband how refreshingly GOOD they are. Like, so simple but so right, you know? As someone who has traveled a lot and stayed in an Airbnb, those are the main actual reasons why Airbnbs are better for (some) trips! Like you said, it's rare that brands actually make ads about the real reasons their actual customers choose their products.
I also think the art style is gorgeous, and I even strangely got goosebumps and a lump in my throat watching them. I think there's something really human about the couple dancing with the Eiffel Tower in the background and watching the fireworks, and the four friends celebrating a birthday together. Like, they feel like real people and not just stock characters. It reminds me of romantic moments on my travels with my husband, and of really fun celebrations I've had while traveling with friends.
Also, notice the four friends are paired off into same sex couples (note the body language and who they hug/put their arms around) - which is a possibly a beautiful subtle bit of LGBT representation?
Also, they've done a wonderful job of creating a sense of place in only a few seconds. Note - the hotel rooms are generic and could be anywhere, but when it switches to the Airbnb it's instantly clear where they are. The couple are definitely in Paris, whereas the friends are in Mexico (or at least, somewhere in Latin America).
That's another selling point that they are communicating in these ads. A hotel can be cookie-cutter and bland and could be the same anywhere, and it doesn't give you the cultural immersion experience that staying in a home on Airbnb would give. I like how that's not even stated in the copy, but it's baked into the art style in that magical transition moment.
As always, I love your newsletter and I look forward to reading it every week!
Loved it. And the Pizza Hut pizza was glatt kosher ? At those prices - it should be.
For some people Pizza Hut tastes better at Carbone Privato.
There are 3 stages (maybe more - but I see 3 major stages) of startup messaging neurodegeneration.
I'm using a real case here but I'm not revealing peoples names to protect the innocent
1. Stage 1 - We bring great sponsors to your research site. You do the research, we make the process pain-free and fast.
2. Stage 2 - After raising $1M preseed: "We are Salesforce for research sites"
3. Stage 3 - 1 month after the raise: "I don't believe in digital therapeutics". (Neither do I but I'm wondering how that helps the startup sign up more customers but dissing potential customers that raised $10BN in the past 3 years)
I can imagine how much the club director hates his rich, tasteless and obnoxious clientele, so I think she showed tremendous self restraint by not naming the person who plunked down $40k + whatever the cost of the meal was for a Pizza Hut-like pizza.