One of my dearest colleague and friends endured a product naming session at a software company in the 90s where they were trying very hard to come up with the perfect name. People were saying things like "this combines all these other tools into one" and "it's the last tool they'll need for this!" and on and until someone said, "I've got it! Let's call it... the Final Solution!" Big pause while half the participants died inside in the other half didn't understand why it got so quiet.
I worked for a company where one of the exec team members, when we were hashing something out, would refer to the team agreeing to "the final solution," which, as a Jewish guy, always made me very, very nervous.
Obviously the Ayds and ISIS product people didn't conduct a design session like the Pied Piper crew: https://youtu.be/F6Srzcm8EEg
"we need to develop a shared asthetic vocabulary"
I love it - I forgot this scene.
One of my dearest colleague and friends endured a product naming session at a software company in the 90s where they were trying very hard to come up with the perfect name. People were saying things like "this combines all these other tools into one" and "it's the last tool they'll need for this!" and on and until someone said, "I've got it! Let's call it... the Final Solution!" Big pause while half the participants died inside in the other half didn't understand why it got so quiet.
I worked for a company where one of the exec team members, when we were hashing something out, would refer to the team agreeing to "the final solution," which, as a Jewish guy, always made me very, very nervous.