Ok, couple of things. FIrst, I think you may be underestimating the influence of those who piss and those upon whom piss is being applied. I think it's called "stream marketing," or something like that. You should look it up. Second, where is that Market Archipelago? I looked for it on my globe and couldn't find it. It looks lovely.
Did they really use the word URINE in that horribly misplaced piece of advertising? Because that might just be the one and only idea that is worse than actually putting the ad IN THE URINAL.
I was thinking about that - Someone came up with the idea. They ran the idea by, certainly, at least one other person in the company. Then they sent it to the urinal marketing people (UMP). And no one said "maybe - maybe! - maybe, just sleep on this for a night and tomorrow let's think about whether you still want to write "urine" in your marketing."
Or worse, they DID and someone said, "Thank you, that was good advice. It should say 'urine.'"
It's frightening how often I say that exact same thing: "Someone came up with [clearly horrible idea]. They went to their boss and said, OK, let's do this. And then possibly even someone higher up the chain signed off on [whatever clearly horrible idea person A came up with]. How did that chain of events ever happen??"
Ok, couple of things. FIrst, I think you may be underestimating the influence of those who piss and those upon whom piss is being applied. I think it's called "stream marketing," or something like that. You should look it up. Second, where is that Market Archipelago? I looked for it on my globe and couldn't find it. It looks lovely.
It's in the Market. There's where the Archipelago is. I think it's very clear.
Omg, I literally laughed out loud at this. Twice.
Did they really use the word URINE in that horribly misplaced piece of advertising? Because that might just be the one and only idea that is worse than actually putting the ad IN THE URINAL.
So icky. On top of just being... well, icky.
I was thinking about that - Someone came up with the idea. They ran the idea by, certainly, at least one other person in the company. Then they sent it to the urinal marketing people (UMP). And no one said "maybe - maybe! - maybe, just sleep on this for a night and tomorrow let's think about whether you still want to write "urine" in your marketing."
Or worse, they DID and someone said, "Thank you, that was good advice. It should say 'urine.'"
It's frightening how often I say that exact same thing: "Someone came up with [clearly horrible idea]. They went to their boss and said, OK, let's do this. And then possibly even someone higher up the chain signed off on [whatever clearly horrible idea person A came up with]. How did that chain of events ever happen??"
UBM I can believe, but please tell me that Archipelago is a joke. Right? That's not real. That can't be real.
I think the joke is on us.