So, I always figured the companies who put press releases like that on the wire are doing it as a way to f with their competitors. Because - who out there would actually take the time to set up a google alert with your company's name? Your competitors.
Which means.. the ONLY people who are going to see that press release are the people on your competitors' sales teams.
Which THEN means.. your competitors' sales teams are going to immediately point the finger at their marketing teams, asking "why don't WE get this much press?" (because salespeople think this is actually press).... which is going to lead to a lot more resentment and useless work and... actually, it's kind of genius.
So, I always figured the companies who put press releases like that on the wire are doing it as a way to f with their competitors. Because - who out there would actually take the time to set up a google alert with your company's name? Your competitors.
Which means.. the ONLY people who are going to see that press release are the people on your competitors' sales teams.
Which THEN means.. your competitors' sales teams are going to immediately point the finger at their marketing teams, asking "why don't WE get this much press?" (because salespeople think this is actually press).... which is going to lead to a lot more resentment and useless work and... actually, it's kind of genius.