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I feel like at this point you get the general idea about how a newsletter works. Because my readers are super smart. But if you’re reading this you’re not yet a reader of mine, so maybe you don’t know: Subscribe to get full access to the newsletter and website. New column every Wednesday.

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And why should I care about what you have to say?

You shouldn’t! Skepticism is good! But (and you knew there was a “but” coming), I used to run marketing for a few different software companies (VTEX, Doodle, Bluecore, all of which sorta sound like names of dogs). Not that that means I know what I’m talking about, but it means I think I think I know what I’m talking about. Which might be worse.

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Weekly dive into the language of marketing. Marketing Brew said it was "laugh-out-loud funny." (I can't promise that.) It's been called "A must-read for marketing nerds." (I think he meant "nerds" in a nice way.) New column every Wednesday.

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Reformed (reforming?) SaaS chief marketing guy. Fascinated with the weird language of marketing software.