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The Biggest-ish Challenge with Creating a Category
And a manly breakfast for women
Nov 19
•
Jared Blank
2
2
How to Create Copy That Doesn't Suck...But also...
Doesn't say "that doesn't suck"
Nov 12
•
Jared Blank
2
2
The One Fear You Should Have about Rapid Response Marketing
And maybe the Friend AI thingy just has a positioning problem
Nov 5
•
Jared Blank
3
7
October 2025
The Bot Army That Changed Cracker Barrel's Logo
And...The man who infiltrated the women's conference
Oct 29
•
Jared Blank
4
5
[Gobbledy Classic]: Perhaps Your Company Would Like to Be the 4th Best Something
...and "gusto" is a really good way to describe beer
Oct 22
•
Jared Blank
2
The World’s Second Greatest Marketer
And finally, 5starMAX gets a re-brand...
Oct 15
•
Jared Blank
4
6
CEOs: Please, please stop rapping, please
And a good marketing strategy if your company blows up
Oct 8
•
Jared Blank
4
5
1
A great PR strategy when your campaign backfires
And we wanted everyone to hate our marketing
Oct 1
•
Jared Blank
6
9
September 2025
The Very Precedented, Unprecedented Event
And 3 reasons to send out a press release...
Sep 24
•
Jared Blank
1
Taco Bell Locos Tacos Will Make Everyone Feel Better about America
...The power of nostalgia when everything seems terrible. Because it is.
Sep 17
•
Jared Blank
7
13
3
The Italics Industrial Complex Would Like a Word with Your Logo Designer...
...and some ideas about what your product isn't
Sep 10
•
Jared Blank
5
1
15 Ways of Looking at the Stupidest Marketing Summer
And my apologies for Wilfred Brimley...
Sep 3
•
Jared Blank
6
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