I’ve been fascinated with the conflict between the PGA golf Tour and the LIV golf tour, and I decided to talk to my friend Nick Green, a longtime golf marketing consultant, about what’s going on there.
But I also wanted to talk about the broader marketing issue here - how should you respond when a well-funded competitor shows up at your doorstep. The lessons we can learn from golf definitely apply to the software world - and it turns out that insulting your competition may not be the best option.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com
Nick Green runs Progressive Sports and Entertainment at https://www.progressivese.com/
Intro music by East Lansing’s greatest band, The Hannibals.
Episode 4: Nick Green Talks about Golf Marketing and Dealing with Well-Funded Competitors