If you have children (or had children at some point in the last 20 years), you’ve likely heard Laurie Berkner’s music in your house (or your car, or wherever your 3, 4, 5 or 6 year old was at the time). I once heard Laurie say that one of the challenges of being in the music-for-kids business is that every 2 years your audience ages out and you need to - as we say in marketing - replenish them.
Laurie’s though a lot about marketing - about how to replenish those kids when they age out, but also about positioning yourself in a crowded field, about creating a mission statement to help drive career decisions, about making sure you’re always thinking about new distribution channels, and about why Free to Be You and Me is so amazing (it really is).
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