I've wondered how policy ideas move from political media to becoming a law - in other words, how are ideas marketed to legislators? To find out, in this week’s Everything Is Marketing Podcast I talked to David Dayen, the Executive Editor of the magazine The American Prospect about how ideas they publish have influenced policy. Don't worry - this is mostly a conversation about the marketing of policy, not a conversation about politics.
(Well a little about politics - but it's not a partisan conversation...)
On a side note, I think The American Prospect does an amazing job of talking about policy without the vitriol I find almost everywhere else. It's a non-profit - if you're interested in progressive ideas, visit them at Prospect.org.
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