Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their campaigns.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com
Shirin Oreizy runs Next Step at hellonextstep.com
Intro music by East Lansing’s greatest band, The Hannibals.
Episode 5: Shirin Oreizy Talks about Behavioral Science & Marketing