Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their campaigns.
The Gobbledy Podcast is produced by Sagelett Digital, a software messaging and positioning agency. http://sagelett.com
Shirin Oreizy runs Next Step at hellonextstep.com
Intro music by East Lansing’s greatest band, The Hannibals.
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